 TO: Don Presant 70521,1061

 FR: Don Thomas, Atari Computer Corporation

 DA: August 8, 1991

 RE: #14564-14553 - Memory Expansion

 -----------------------------------------------------------be a lot of question

Portfolio. It is related to production costs and other economic factors.



The 512K Portfolio could not retail for $399.95. Granted chips may not be as

costly as what they once were, but it would not be $399.95.



Although the Portfolio continues to sell well, especially since the

introduction of the HP, our popularity is solely based on the features vs. the

sale price. We do not feel there is enough room in the marketplace to support

two versions of the Portfolio in the U.S. at this time. Although experienced

users on CompuServe may often speak of a 512K version, most consumers are

choosing the Portfolio with performance as the major counter-consideration to

value and price.



The Portfolio is produced by the thousands at a time. We can not import

thousands of the Portfolios that most people are asking for and ten or even a

hundred 512K versions in a cost effective way. The difference requires

retooling of the manufacturing line, alternate package design, different

manuals and different accounting and warehouse handling.





 TO: Don Presant 70521,1061

 FR: Don Thomas, Atari Computer Corporation

 DA: August 8, 1991

 RE: #14564-14553 - Memory Expansion (cont.)

 -----------------------------------------------------------are finding that onl

those valued customers, we had supported one U.S. developer until it became

evident that alternative should be looked at. Megabyte Computers in Texas

indicated interest and we worked closely to assist them.



By the way, the operation to upgrade Portfolio memory is quite tedious and can

take over two hours to complete. I am told that the socket accomodates a 28

pin chip and the 512K chip has 32 pins. This means 28 pins have to be

desoldered, a new chip resoldered and 12 jumpers (24 solder points) carefully

soldered to a very small motherboard with very small solder points. Megabyte

does some in advance when possible so that customers do not suffer a delay in

having their Portfolio returned. The motherboards are simply swapped. They

offer a six month warranty on their work.



Atari does not want to ignore anyone. But our success with products at

affordable prices is 100% dependent that we produce and distribute products

which appeal to the masses. Offering a broader line of Portfolios will

continue to be reviewed based on how the economy, technology and demand

dictates.



Would it make sense to anyone that we wouldn't bring 512K Portfolios to the

U.S. if that is what everyone asked for? I am not certain why this continues

to be a confusing issue. Supply vs. demand.





14639 S17/Community Square

    08-Aug-91  15:07:56

Sb: #14633-#14553-Memory expansion

Fm: Brett Glass 72267,3673

To: DAVID CAGLE 75300,1267



Well, how about this, then? Why not simply revise the PC board so that the

address lines for larger RAM chips extend to the location where the RAM chips

are placed -- with additional holes in the standard JEDEC pin configuration?

This would make upgrading the RAM an easy do-it-yourself task, with no need to

run wires all over. No other changes would be necessary.



<BG>



14653 S17/Community Square

    08-Aug-91  20:05:49

Sb: #14639-#14553-Memory expansion

Fm: John Feagans 75300,703

To: Brett Glass 72267,3673



Brett, open up your Portfolio and take a look.





14662 S17/Community Square

    08-Aug-91  23:25:45

Sb: #14639-#14553-Memory expansion

Fm: DAVID CAGLE 75300,1267

To: Brett Glass 72267,3673



From: Don Thomas, Atari Computer Corporation

-----------------------------------------------------------That is one of many

good ideas that have been considered. I do not pretend to know engineering,

but I do know that changes involve a lot of considerations no matter how big

or small. There's the cost of R&D, engineering, royalties, retooling. There

are considerations of optimum manufacturing quantities, availability and

pricing of raw materials, contractual agreements, liabilities. For all I know,

there may be a stockpile of a certain part that must be exhausted before new

ones are purchased. All these things contribute to decisions of physical

change. Did I mention the long wait at FCC? I am certain I missed a few.



The Portfolio is a sound product. There are many more good things about it

than otherwise based on sales and user feedback. Currently, we are agressively

working with Corporate applications since the recession has clearly made a

dent on consumerism. We are seeing the corporate world take the Portfolio

particularly seriously now for many reasons. One is endurance since it has

been out for a while. Another is advantages over other options such as the HP.

Another is that some long term projects are beginning to pan out.



Admittedly we have only so many human resources (as does the computer industry

in total right now) to do everything we would like to do. The bottom line is

that, if things continue in the direction they appear to be, Atari and the

Portfolio will have many more benefits than simply a memory expansion.



With the continued software development and overall support from persons like

yourself there's no direction to go except in those areas that foster terms

such as "more", "better", "advanced", etc.



In regard to memory expansion, I understand that Megabyte is keeping quite

busy and doing a great job. Think for a moment though. If the expanded memory

was as hot of a ticket right now as you and I would like, wouldn't we hear

stories that Megabyte isn't accepting any more for awhile. Wouldn't there be

more technicians doing them and eagerly trying to find out how to do them?



14663 S17/Community Square

    08-Aug-91  23:38:53

Sb: #14640-#14553-Memory expansion

Fm: DAVID CAGLE 75300,1267

To: Brett Glass 72267,3673



From: Don Thomas, Atari Computer Corp.

-----------------------------------------------------------

Bret, can we go on. I have heard your comments and acknowledge them. We are

running a business and going home and feeding our families. Sometimes the

opportunity is there to advance a mortgage payment on our homes and sometimes

we have to wait until the time is ripe.



If you can assemble a prepaid order large enough to justify turning the

manufacturing gears on 512K machines in the U.S., you have my solemn guarantee

that I will have them built for you. Please remember that we are talking in

the many thousands, not just importing a couple of hundred.



Right now the orders from corporate entities and dealers are for the Portfolio

as is. When the demand changes, so will we.



Now common'. I'm sure you want an honest answer and I've been as honest as I

can. If memory is important, contact Megabyte. They do a good job. Yea it cost

a few more bucks, but it's not like you need to have it done once a month. If

you need it, it's available.



If I feel we can be productive here, I might have some fun being available.

But I won't hang around just to kick dead horses.



14664 S17/Community Square

    08-Aug-91  23:56:29

Sb: #14650-#14553-Memory expansion

Fm: DAVID CAGLE 75300,1267

To: Brett Glass 72267,3673



FROM: Don Thomas, Atari

-----------------------------------------------------------

Bret,



1) The point isn't whether they're on ComuServe, the point is the number of

Portfolio buyers asking for more memory out of the total Portfolio user base.

PLEASE provide us with a verifiable and controlled study that disproves our

researchers' studies.



2) RAM is cheaper, manufacturing is not. FCC regulations have not changed.

Most overhead is unaffected by RAM prices.



3) The newest DIP machines are DIP machines . . . not Portfolios manufactured

for U.S. consumption.



4) May we move on? Your point has been heard.





14665 S17/Community Square

    09-Aug-91  00:11:30

Sb: #14645-#14553-Memory expansion

Fm: DAVID CAGLE 75300,1267

To: Jim Ness 74415,1727



FROM: Don Thomas, Atari

-----------------------------------------------------------

The HP is a better machine is relative to what you want to do against what you

want to spend. I'm certain that a Mercedes is a better car than a Ford. I own

a Ford. (I wish I didn't)



I agree that it would have been nicer to have the Portfolio easier to upgrade.

John Feagans may be able to correct me on this, but I believe there are

different cost and regulations in regard to electronics sold in the U.S. with

the intention that the user can be encouraged to modify or change it.

Regardless, the boards are made and they are as they are.



It's kind of funny how we spent all this time with Megabyte to provide you

guys with upgrade capability and we still get picked on about it. Yes, I wish

I could upgrade my Portfolio to 4 MEG for just $6, but Megabyte set their

price at $350 because that's what makes it worthwhile for them. You do it once

and its done.



I have talked to those who have had the upgrade done and it turns out they

hardly ever use it. Nothing should replace memory cards for storage

(ultimately to a desktop) and no one sits for forty hours typing memos without

stopping.



Us compuserve users have found a lot of neat things to do with the Portfolio.

Most people simple jot notes, keep a few appointments and their little black

book. They're quite content to have purchased a computer at the price of an

organizer. That cost is kept low with mass production with parts no more

complicated than what they have to be.



14671 S17/Community Square

    09-Aug-91  11:07:43

Sb: #14665-#14553-Memory expansion

Fm: Jim Ness 74415,1727

To: DAVID CAGLE 75300,1267





To: Don Thomas



I agree completely.  At 70% of the HP price, the Port is well worth it.



Adding $350 for the memory upgrade makes little sense, because of the cost of

the complete HP machine.



I have not yet run out of space in the Port, so have not had any reason to

worry about a memory upgrade.



Yes, on CompuServe, most of us are "experts," and wish all our equipment was

at the leading edge of technology.  The Port does what it is advertised to do,

we just wish it did more.  Wouldn't matter how good it was, we would always

ask for more.



One other point.  Walking into Service Merchandise and seeing the HP in stock

at under $500 makes me wonder why I have not seen the Port in any national

retail outlets.  Service Merchandise had a large display with products ranging

from the cheapest BOSS/Wizard up to the HP.  Would have been nice to see a

Port wedged in there somewhere.



                                         -JN







14678 S17/Community Square

    09-Aug-91  11:18:52

Sb: #14665-#14553-Memory expansion

Fm: Sysop*Marty Mankins 75300,1770

To: DAVID CAGLE 75300,1267



Don,



I have been following this thread and have some comments to make.



I can see how things have been hard to get the Port where it is.  Most people

want more memory, but as you said, how much of that extra memory gets used. 

It is a chicken/egg thing to me.  If you have 512K internal memory, but only a

128K storage device, you are not going to be having programs that take

advantage of that memory.



If you want my feelings on this, I think Atari or someone should develop a

512K RAM card, whether it is PCMCIA or JEDIA standards or the current Atari

standard.  I have often wanted to put a lot of programs and data on one RAM

card, but in order to do that, I must flip a coin <grin> as to what programs

to put on it.  If I had a 512K card, then I wouldn't think twice.



Now I know that XoteriX and others have memory expanders, but I think the

public would buy, even if it was more than the Port itself, a 512K RAM card. I

would, because usefulness and practicality, at least for me, would outweigh

the price.  Time is money sometimes.



Just some feelings.



Marty





14686 S17/Community Square

    09-Aug-91  14:37:52

Sb: #14633-#14553-Memory expansion

Fm: SYSOP*Ron Luks 76703,254

To: DAVID CAGLE 75300,1267



  That's unfortunate.  I felt that with chip prices being what they are, you

would be able to produce a 512k Portfolio for around $400. Oh well.

   I can understand that you cannot make small production runs of a few

hundred machines at a time, but I would think that with the current inventory

in your warehouse, you could do a run of a few thousand 512k machines.  I

think they would be quite popular.

   There is no arguement, however, that the main reason people buy the

Portfolio is its price to value ration.  It *is* the greatest value for the

dollar available today in the Palmtop market.



   By the way, when you send a message reply, you are losing the first

sentance of that reply.  I think there's a problem with the formatting of your

message program and the line of "------------" is giving CompuServe a case of

indigestion.



   Ron









14578 S11/Peripherals

    06-Aug-91  21:17:36

Sb: #14510-128K RAM Card

Fm: P CRAIG DAVIS 76304,2066

To: Don Presant 70521,1061 (X)



Don, I had the upgrade done to my 1.052 Port.  I works great.  I can run some

DOS programs that I could run before.  I still use FDISK at 16 to leave as

much memory as possible available for RAM.  The folks at Megahertz are very

helpful.  I had to send my Port back because they had tried to upgrade my ROMs

to 1.09.  This didn't sit well with the OS.   So, I sent it back and they put

back the original ROMs.  All in all, I would recommend the upgrade.

..Craig 





14585 S11/Peripherals

    06-Aug-91  21:43:18

Sb: #14569-128K RAM Card

Fm: John Feagans 75300,703

To: Jeffrey Schmok 70274,2020



Here is some interesting trivia about Portfolio memory.  DIP originally

designed the unit to be 256k bytes.  The RAM had to be CMOS SRAM for low

power.  Atari reduced the RAM to 128k which meant 4 pieces of 32k x 8 RAM

which was at the time $40 a pop.  Now one can get 128k x 8 for less than that.

The bad news is that the bigger ram chips are 32 pins versus the 28 for the

smaller rams.  That makes for a real butcher job when upgrading. Megabyte has

been successful though.







14672 S11/Peripherals

    09-Aug-91  11:15:41

Sb: #14658-128K RAM Card

Fm: John Feagans 75300,703

To: Jeffrey Schmok 70274,2020



I know it sounds deceptively easy, but having done a few, i don't recommend

it.  If you are in the business of upgrading more than one then you can afford

to have an occasional slipup and you maintain an inventory.  If it is your own

unit, you can't afford that.  It is difficult to do especially since Atari

does not release the schematics and there is a modification that must be made

in the power-down circuit.



















